Running a business is not easy. But it doesn’t have to be that complicated. Many times I see small business owners frantically implementing the marketing tactic du jour.
This approach to business can result in overwork and overwhelm. If your list of marketing tactics is a mile wide but an inch deep – that’s complicated and time consuming. And probably confusing for your client prospects.
A better approach is to go deep with a few select tactics that work best for you.
Think about the last five clients who hired you. Where did they come from? How did they discover you had the solution to their problem or need. What did you do to make it easy for them to find you? When they found you ( online or offline ) what did you say that got them to respond…You’re Hired!
I’m going to guess that when you examine your client list, most of them came through the same process.
Keep Doing That!
My business process is pretty simple:
1. Face to Face Networking: I regularly attend about 4 groups where I find my ideal client prospects. I try one or two new ones every month. And of course, I network at conferences and meetings when I speak and association meetings I attend.
2. Speaking: Speaking to Groups of my ideal client prospects is my #1 way to build my business. When you speak to groups, you can build the Know; Like; Trust; and Try part of the buying cycle on the spot! And move right to Buy.
Of course I support what I do with a strong presence on Social Media, a consistent, content rich newsletter, Blog and many other marketing tactics.
But my Big Two is where I focus the majority of my time and effort.
Simple, clear and effective. Review your business model and eliminate the clutter I guarantee you will discover.