Over the last 24 hours I attended three Networking events. Two were on my schedule, the third was a bit impromptu. I had an appointment with my videographer to discuss the video she will do during my up coming LIVE event and she invited me to join her at a Networking lunch immediately after.
Were these events an investment in my business or did I just waste a lot of time?
The answer to that question is different for each of the three networking activities:
#1 Absolutely! 100% of the participants were in the sweet spot of my ideal client profile and the format allowed a lot of excellent conversation and relationship building
#2 Strong Potential. Participants were Business Women of all types. Some in my niche others not. All were good potentials for collaboration. I got a great lead for a possible Venue for my Live Event and met a Lawyer who I will follow up with. Collaboration, JV opportunities, and resources. Certainly worth my time and $10 for Oatmeal and Coffee
#3 Time will tell. The room was not filled with ideal clients. Significantly more men than women. Although I coach men, they come primarily through referral. Most don’t relate readily to my brand TheProfitableWoman.com until they get to know me
The ultimate answer to that question for all three events is the quality of my follow up. How well will I build and nurture the relationships and connections I made. I have already Linked In with a few, posted a relevant news article I read this morning on both of the groups Linked in Group, and will continue follow up today and next week
Is Networking worth my time – Unequivocally YES.