Informercials work!

Even though we know some of the products don’t. So why do millions of people buy these products? Because the messages are so compelling you just “have to have it!” The celebrities and actors are so passionate about how the product will help solve your problem you can’t even think about not buying it!

What is it about you that others just “have to have”( your boss, company, clients) ? What do you so clearly and passionately tell others are the “must buy” from you ? The answer to that question is your marketing message line, your UVP (unique value proposition,) your personal brand. It is why you get promoted or attract clients to your business.

Once you clearly identify your unique contribution, craft your message line, and use it for self-marketing, you will no longer be underestimated, overlooked, or denied proper recognition for your accomplishments. Just like the magic cleaner, cooker, or exercise machine people will “buy” your skills, strengths, and contributions.

Coaching Tips:

• Make a list of your “must have’s” and be certain they align with the needs and priorities of your company or ideal clients.
• Be authentic. You need not be ‘out there’ like the infomercial celebrities. You can self-promote in many effective, and low key ways.
• Communicate your informercial clearly and with passion and conviction. Don’t be a well-kept secret.
• Believe in you. Your informercial is simply helping others discover how you can help them (your boss, company, clients) It is not bragging when done right.
• Don’t avoid self-marketing if you are serious about success. Simply learn how to do it with integrity.
• Educating your manager and your company to help them realize they “must have” your unique contributions and “can’t live without” you can increase your chances of surviving the layoff

P.S. Even sensible Jean admits to having 2-3 products in her home purchased through infomercials. Can you say Snuggie™? Last year I was watching an informercial at the gym and joined the Snuggie movement. A friend and client Jim, bought my cats the Emery Cat ™ Board, and I have a Shark Hand Held Steamer that actually is a great cleaning tool.

Get advice on your infomercial from Jean

Request a career strategy consult simply e-mail Jean at info@jeancaton.net or call 314.807.6328.

“And the day came when the risk it took to remain tight in a bud was more painful than the risk it took to blossom.”
~ Anais Nin

How Will You Earn More Money Capitalizing on These 2010 Trends ?

50% Number of Americans who make New Yearʼs resolutions

25% of people who fail after one week

[Great opportunity for RDʼs who are trained as a Coach!]

99% Jump in Weight Watchers website visits in January

12% percentage of gym memberships sold in January (most of any month)

1 million boxes of smoking cessation gum and patches sold in January

1 in 10 ʻresolversʼ who actually quit smoking

42% Jump in traffic on career sites in January
Source Entrepreneur Magazine, December 2009

	Attention RDʼs who are entrepreneurs and coaches… the market has never been better. Help people get healthy, eat better, be more fit, stop unhealthy habits like smoking. Seize this opportunity. Reach people all over the world using technology. Find out how in this free teleclass January 13th.
	For the 42% who are heading to the career sites, you may want to check out this free teleclass January 14th. Any one who has a 2010 resolution ( you, your colleagues, your clients) may want to participate in a Mastermind group, a proven way to help you achieve any goal. Learn more in this free teleclass January 27th.
	Any one who has a 2010 resolution ( you, your colleagues, your clients) may want to participate in a Mastermind group, a proven way to help you achieve any goal. Learn more in this free teleclass January 27th.

I invite you to return on November 1 to read Jean’s new blog entry.